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Scaling startups need strategic hiring, prioritising critical roles, and crafting a strong company culture. Employer branding, effective recruitment planning, and technology are essential.
Early-stage startups thrive on organic reach, achieved through authenticity, engaging content, video, community building, data insights, localisation, and long-term influencer collaborations.
Maximise social media with limited resources by leveraging user-generated content, micro-influencers, automation tools, data analytics, video content, audience engagement, collaborations, and continuous learning.
Mark Ridgeon
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