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Machine learning (ML) is a rapidly growing field that has the potential to revolutionise many industries, including e-commerce. By leveraging ML algorithms, businesses can create websites that are personalised to each individual visitor, resulting in increased engagement, conversion rates, and customer satisfaction.
Machine learning is a type of artificial intelligence (AI) that allows computers to learn without being explicitly programmed. ML algorithms are trained on data, and they can then use this data to make predictions or decisions.
There are many different ways that ML can be used for website personalisation. Some of the most common applications include:
There are many benefits to using ML for website personalisation, including:
There are a few key steps involved in implementing ML for website personalisation:
Machine learning is a powerful tool that can be used to personalise websites and improve the customer experience. By leveraging ML algorithms, businesses can create websites that are more engaging, relevant, and enjoyable for visitors. This can lead to increased engagement, conversion rates, and customer satisfaction.
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