The benefits of static site generators for website performance

A man with a beard wearing a gray shirt
Mark Ridgeon
April 14, 2024
5 min read
Loading the Elevenlabs Text to Speech AudioNative Player...
The benefits of static site generators for website performance

The Benefits of Static Site Generators for Website Performance

As a founder or CEO, you know that website performance is critical to the success of your business. A slow website can lead to lost customers, decreased revenue, and damage to your brand reputation.

Static site generators (SSGs) are a powerful tool that can help you improve the performance of your website. SSGs generate static HTML files that are served to users, rather than dynamic content that is generated on the fly. This can result in significant performance improvements, as well as a number of other benefits.

How Static Site Generators Work

SSGs work by taking your website's content and generating a set of static HTML files. These files are then served to users when they visit your website. This is in contrast to dynamic websites, which generate content on the fly when a user visits the site.

The main advantage of SSGs is that they can significantly improve the performance of your website. Static HTML files are much faster to load than dynamic content, and they can also be cached by browsers, which further improves performance.

Benefits of Static Site Generators

In addition to improving performance, SSGs offer a number of other benefits, including:

  • Improved security: Static websites are less vulnerable to security attacks than dynamic websites. This is because there is no code running on the server that can be exploited by attackers.
  • Reduced hosting costs: Static websites can be hosted on inexpensive hosting providers, such as Amazon S3 or GitHub Pages. This can save you a significant amount of money on hosting costs.
  • Easier to develop: Static websites are often easier to develop than dynamic websites. This is because you don't have to worry about server-side code or databases.
  • Improved scalability: Static websites can be easily scaled to handle large amounts of traffic. This is because there is no need to provision servers or databases.

Choosing a Static Site Generator

There are a number of different SSGs available, each with its own strengths and weaknesses. Some of the most popular SSGs include:

  • Hugo: Hugo is a fast and lightweight SSG that is easy to use. It is a good choice for small to medium-sized websites.
  • Jekyll: Jekyll is a popular SSG that is used by a number of large websites, including the GitHub blog. It is a good choice for websites that require a lot of customization.
  • Gatsby: Gatsby is a newer SSG that is based on React. It is a good choice for websites that need to be highly interactive.

Getting Started with Static Site Generators

If you're interested in using a SSG to improve the performance of your website, there are a few things you need to do to get started:

  1. Choose a SSG: The first step is to choose a SSG that is right for your needs. Consider the size of your website, the level of customization you need, and your budget.
  2. Install the SSG: Once you've chosen a SSG, you need to install it on your computer. Most SSGs are available as command-line tools.
  3. Create a new project: Once you've installed the SSG, you need to create a new project. This will create a directory where you can store your website's content and configuration files.
  4. Add your content: The next step is to add your website's content to the project directory. This includes your HTML, CSS, and JavaScript files.
  5. Build your website: Once you've added your content, you need to build your website. This will generate the static HTML files that will be served to users.
  6. Deploy your website: The final step is to deploy your website to a hosting provider. There are a number of different hosting providers that support static websites, such as Amazon S3, GitHub Pages, and Netlify.

Conclusion

SSGs are a powerful tool that can help you improve the performance of your website. They are easy to use, secure, and scalable. If you're looking for a way to improve the performance of your website, I encourage you to consider using a SSG.

Additional Resources

The benefits of static site generators for website performance
A man with a beard wearing a gray shirt
Mark Ridgeon
March 28, 2024
5 min read
Latest Resources

Our latest posts

Strategies for Optimising Your SaaS Sales Funnel

Optimising the SaaS sales funnel is essential for growth. Focus on content marketing, personalised engagement, proving product value, seamless onboarding, and building long-term customer relationships.

Read post

Effective Leadership Practices for Startup Growth

Effective leadership for startup growth involves setting a clear vision, building strong foundations, fostering innovation, creating high-performing teams, and maintaining a customer-centric approach.

Read post

Navigating Legal Due Diligence for Startups

Successfully running a startup requires navigating legal requirements diligently. This article outlines essential due diligence aspects, including financial, operational, and legal evaluations.

Read post
Utilising my extensive experience to drive your business growth.

Schedule a call with Mark to discuss your requirements.

Let's talk
5 golden stars horizontally aligned
“I have used many consultants in the past and have had some decent results. However, with Mark, things are just clearer, better, and he actually does a lot of the work rather than just tell me it needs to be done.”
An image of Ashley Beatens a man close up with a beard.
Ashley Beatens
ClimateWorks

There’s a reason why my clients go on to crush it.

"I don't believe in one-size-fits-all solutions. Instead, I dive deep into understanding your unique business challenges and aspirations. Then, I craft a custom strategic roadmap packed with actionable steps, designed to set you on the path to long-term growth and success. From startups to established businesses, my clients go on to dominate their respective industries, and it's no coincidence. It's the result of meticulous planning, strategic thinking, and a partnership that's committed to seeing you win."
The signature of Mark Ridgeon in purple ink

Mark Ridgeon

A simple black tick on a blue circle.

Execution

You can count on me to provide you with task completion estimates, not just leaving you hanging with a report.
A simple black tick on a blue circle.

Professional

I enjoy a good laugh, but I don't mess around when it's time to get down to business.
A simple black tick on a blue circle.

Innovative

My approach is unique, data-driven, and very hands on.
A simple black tick on a blue circle.

Supported

You will always have real-time communication with me via Slack and are supported at all times.
A simple black tick on a blue circle.

Dedicated

You will not find someone more dedicated to their work than me.
A simple black tick on a blue circle.

Global

I have worked with founders from around the globe.
A simple black tick on a blue circle.

Creative

I'm very good at thinking outside the box and picking up new business ideas quickly.
A simple black tick on a blue circle.

Focussed

My tasks are organised by AI and dropped in to my calendar automatically. This frees up my time to focus on getting sh*t done.

Proven process for success

This is a journey we take together.
01
02
03
04

Let's chat

Schedule a call for us to discuss how we can work together.

Proposal

I will plan a proposal that details the areas that need focus within your business.

Work

I join your team and integrate with your people as I execute the new strategy.

Test & results

The proof is in the pudding. I always complete what I say I will and will prove my results.