How to Automate Your Video Marketing

A man with a beard wearing a gray shirt
Mark Ridgeon
April 14, 2024
5 min read
Loading the Elevenlabs Text to Speech AudioNative Player...
How to Automate Your Video Marketing

How to Automate Your Video Marketing

Video marketing is a powerful way to connect with your audience, build relationships, and drive conversions. However, creating and managing video content can be time-consuming and expensive.

That's where video marketing automation comes in. By automating your video marketing, you can save time, money, and effort while still achieving great results.

In this article, we'll show you how to automate your video marketing in 5 simple steps:

  1. Set your goals and objectives. What do you want to achieve with your video marketing? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can start to develop a strategy to achieve them.
  2. Create high-quality video content. The quality of your video content is paramount. If your videos are poorly made, they won't be effective. Invest in creating high-quality videos that are engaging, informative, and visually appealing.
  3. Automate your video distribution. Once you have created your video content, you need to automate its distribution. There are a number of tools that can help you do this, such as social media schedulers and email marketing platforms.
  4. Track your results and make adjustments. It's important to track the results of your video marketing campaigns so that you can see what's working and what's not. Once you have data, you can make adjustments to your strategy to improve your results.
  5. Use a video marketing automation platform. A video marketing automation platform can help you automate all of the tasks involved in video marketing, from creation to distribution to tracking. This can save you a lot of time and effort, and it can help you achieve better results.

Here are some specific benefits of automating your video marketing:

  • Save time and money. Automating your video marketing can save you a lot of time and money. You won't have to spend hours manually creating and distributing your videos.
  • Improve your results. Automated video marketing campaigns can be more effective than manual campaigns. This is because you can use automation to target your audience more effectively and to track your results more closely.
  • Gain a competitive advantage. By automating your video marketing, you can gain a competitive advantage over your competitors. You'll be able to produce more video content, distribute it more effectively, and track your results more closely.

If you're not already automating your video marketing, now is the time to start. By following the steps in this article, you can save time, money, and effort while still achieving great results.

5 Actionable Tips for Automating Your Video Marketing

Here are 5 actionable tips for automating your video marketing:

  1. Use a social media scheduler to automate the posting of your videos to social media. There are a number of social media schedulers available, such as Hootsuite and Buffer. These tools allow you to schedule your videos in advance, so you don't have to worry about posting them manually.
  2. Use an email marketing platform to automate the sending of your videos to your email list. There are a number of email marketing platforms available, such as MailChimp and Constant Contact. These tools allow you to create and send automated email campaigns, which can include your videos.
  3. Use a video marketing automation platform to automate all of the tasks involved in video marketing. There are a number of video marketing automation platforms available, such as Wistia and Vidyard. These platforms can help you create, distribute, and track your videos.
  4. Use analytics to track the results of your video marketing campaigns. There are a number of analytics tools available, such as Google Analytics and YouTube Analytics. These tools can help you track the performance of your videos and see what's working and what's not.
  5. Make adjustments to your video marketing strategy based on your results. Once you have data, you can make adjustments to your video marketing strategy to improve your results. For example, you may want to create more videos on topics that are popular with your audience or you may want to change the way you distribute your videos.

By following these tips, you can automate your video marketing and save time, money, and effort while still achieving great results.

How to Automate Your Video Marketing
A man with a beard wearing a gray shirt
Mark Ridgeon
March 29, 2024
5 min read
Latest Resources

Our latest posts

Strategies for Optimising Your SaaS Sales Funnel

Optimising the SaaS sales funnel is essential for growth. Focus on content marketing, personalised engagement, proving product value, seamless onboarding, and building long-term customer relationships.

Read post

Effective Leadership Practices for Startup Growth

Effective leadership for startup growth involves setting a clear vision, building strong foundations, fostering innovation, creating high-performing teams, and maintaining a customer-centric approach.

Read post

Navigating Legal Due Diligence for Startups

Successfully running a startup requires navigating legal requirements diligently. This article outlines essential due diligence aspects, including financial, operational, and legal evaluations.

Read post
Utilising my extensive experience to drive your business growth.

Schedule a call with Mark to discuss your requirements.

Let's talk
5 golden stars horizontally aligned
“I have used many consultants in the past and have had some decent results. However, with Mark, things are just clearer, better, and he actually does a lot of the work rather than just tell me it needs to be done.”
An image of Ashley Beatens a man close up with a beard.
Ashley Beatens
ClimateWorks

There’s a reason why my clients go on to crush it.

"I don't believe in one-size-fits-all solutions. Instead, I dive deep into understanding your unique business challenges and aspirations. Then, I craft a custom strategic roadmap packed with actionable steps, designed to set you on the path to long-term growth and success. From startups to established businesses, my clients go on to dominate their respective industries, and it's no coincidence. It's the result of meticulous planning, strategic thinking, and a partnership that's committed to seeing you win."
The signature of Mark Ridgeon in purple ink

Mark Ridgeon

A simple black tick on a blue circle.

Execution

You can count on me to provide you with task completion estimates, not just leaving you hanging with a report.
A simple black tick on a blue circle.

Professional

I enjoy a good laugh, but I don't mess around when it's time to get down to business.
A simple black tick on a blue circle.

Innovative

My approach is unique, data-driven, and very hands on.
A simple black tick on a blue circle.

Supported

You will always have real-time communication with me via Slack and are supported at all times.
A simple black tick on a blue circle.

Dedicated

You will not find someone more dedicated to their work than me.
A simple black tick on a blue circle.

Global

I have worked with founders from around the globe.
A simple black tick on a blue circle.

Creative

I'm very good at thinking outside the box and picking up new business ideas quickly.
A simple black tick on a blue circle.

Focussed

My tasks are organised by AI and dropped in to my calendar automatically. This frees up my time to focus on getting sh*t done.

Proven process for success

This is a journey we take together.
01
02
03
04

Let's chat

Schedule a call for us to discuss how we can work together.

Proposal

I will plan a proposal that details the areas that need focus within your business.

Work

I join your team and integrate with your people as I execute the new strategy.

Test & results

The proof is in the pudding. I always complete what I say I will and will prove my results.