In today's tech world, having a flexible and scalable social media plan is more important than ever. With digital platforms constantly evolving, it's essential for business leaders to have a strategy that does not align with their current goals but also adapts smoothly to changes in the market. This comprehensive guide is designed to help you create and execute a social media strategy that can grow alongside your business, offering guidance, real life examples and expert advice.

​

Having a goal to aim for and specific measures to assess progress was crucial.

​

Let's now explore the elements of a well rounded social media strategy after laying the groundwork.

​

 Visual Graphics; Provide a visual element and information that is easy to understand.

 Videos; are highly captivating; for example IBM's utilisation of customer testimonial videos led to a 41% boost in converting leads.

 Content Created by Users; Encourages participation, from the community. Promotes authenticity. Coca Cola's "Share a Coke" initiative exemplifies how user generated content can enhance engagement.

​

Building a Strong Community

 Engaging Communities; Establishing a sense of community is key. Salesforce has effectively utilised its forums to encourage conversations and provide assistance in building stronger connections with users and boosting engagement.

​

Increasing Number of Followers

 Insights on Growth; Reflects how your plan has been effective, over time.

 Real Life Example; The social media strategy of TED Talks consistently attracts followers expanding the reach of their content.

​

Social monitoring provides an understanding of public opinion, allowing for quick adjustments, to your tactics.

​